Category

DIGITAL
As a freelancer with a young family, flexible working is essential to me. I am a career mother of two small boys and have always tried to maintain the balance of being there for the kids and trying to forge out a career. I won’t lie. It’s tough! I can only imagine how much harder...
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Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimisation and branding. Outbound marketing Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. I spent the first half of my career in sales and...
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The General Data Protection Regulation or GDPR comes into force in May 2018. I have been chatting with businesses far and wide about this and the consensus so far is most small and medium sized business owners aren’t ready for it. Companies have been building their marketing databases over many years; collecting business cards, email...
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One of the key principles of social selling, is to position yourself as THE expert in your field, through developing and sharing useful content. Social Selling: the process of developing and building long term relationships as part of the sales process. Social media is a great platform for social selling and can be used to position...
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In order for you to achieve LinkedIn success, and success with other online prospecting, you need to have two things. A methodology to deploy. Consistency. Humans are creatures of habit. We look for “systems” that will work for us and once we find that system, we stick to it. Even when we encounter pain with...
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There are so many social media tools out there. In this blog I will explore the tools that will help you to find, distribute and automate great content, so you can step up as THE expert, and accelerate your social selling skills! Social Media Misconception: “It’s free.” Yes, in theory. It is free. But it can...
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Social Selling: the process of developing and building long term relationships as part of the sales process. Cold Calling: making an unsolicited visit or telephone call to someone, in an attempt to sell goods or services. I’m going to be bold here and say… I’ve fallen OUT of love with the cold-calling process and fallen...
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