As a freelancer with a young family, flexible working is essential to me. I am a career mother of two small boys and have always tried to maintain the balance of being there for the kids and trying to forge out a career. I won’t lie. It’s tough! I can only imagine how much harder...Read More
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimisation and branding. Outbound marketing Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. I spent the first half of my career in sales and...Read More
The General Data Protection Regulation or GDPR comes into force in May 2018. I have been chatting with businesses far and wide about this and the consensus so far is most small and medium sized business owners aren’t ready for it. Companies have been building their marketing databases over many years; collecting business cards, email...Read More
One of the key principles of social selling, is to position yourself as THE expert in your field, through developing and sharing useful content. Social Selling: the process of developing and building long term relationships as part of the sales process. Social media is a great platform for social selling and can be used to position...Read More
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